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Tips for writing for the internet!

Writing for the Internet is different from traditional journalism. It is not only about the Reader – also about Being Found on the search engines.

Using a variety of optimization methods can be the best chance to be listed in the world’s largest search engines such as Bing and Google.

These tips listed here are most easily implemented and are already a step in the right direction but there are many ways to make sure your articles are found.

Here are some tips for writing search engine optimized web pages.

Analyze your users.

Communicate with the user at eye level also means knowing where it comes from, what interests him. This requires no more elaborate surveys are needed on the web – a glance at the statistics will suffice.

Familiarize yourself with the relevant web analysis tools!

Online editors who do not use these possibilities and to the interests of users report it were over, are comparable with newspaper reporters who show up, blindfolded and ear plugs on the scene in about.

Amazon ImageAnalyze your users. Look at the keywords, get the users to your site and learn from it.

Bring on the best most relevant keywords!

Index-based search engines are software programs that automatically search the World Wide Web and expand its database automatically.

There is no human at Bing & Co. or editors who read from morning to night and websites provided in a database with keywords.

No way! They have computers analyze the web pages!

The topic of a web page is determined using an algorithmic evaluation of the words that are written on a website. Basically only what is written on the website can bring the traffic from search queries.

So you use the keywords that users enter the search engines in Google

Search engine optimized writing differs from traditional journalism

Basically, use a style with search engine optimized texts for the event that there are different spellings or equal Synonyms.

I like to find related words on ask.com or use a tool like ubersuggest.com

Look at Google Trends, Google Insights for Search and the Google Keyword Tool to see which terms are related topics and words that often (or less often searched) are.

The more specific the keyword or keyword combination is mapped to the website, the better.

However, you no longer have to bend language today, it does not fit 100 percent. Thanks so-called Word Stemming-Algorithemen and algorithms for multi-word group identification, Google is now able to merge different spellings of a term in an artificially calculated root word and recognize the individual words in compositions market research.

Better together than separately written.

The language often allows many different spellings. Basically to make a tie line compositions confusing readable, and help to avoid misunderstandings.

From search engine point of view, the hyphen is used as a word separator, and indicates that the two surrounding words are closely related.

Amazon Image Set, spaces or special characters that identify the surrounding characters as word clusters in automated text analysis. Both spellings are possible, so you should prefer the separate notation. So the website will search both variants found better.

The most important part is the beginning.

The most important thing is at the beginning. News editors know that in classic journalistic forms is the message that most hierarchical text type. The entire structure follows the principle of diminishing importance. Search engines analyze texts in a similar manner.

Thousands of small criteria are analyzed by a search engine and applied into ranking for a web page. In many of the cases, a search engine comes to determine the most relevant web document related to a search term.

To mimic human behavior and human search engines expectations – newspaper readers do not start reading them so in the third or fourth paragraph, but first based on the headline. Headings, sub-headings, paragraphs, sentences and words are considered more important by a search engine, the farther forward you are.

Warning:tag and title are not the same! For the title of a web page there is theday. Headings are awarded in HTML documents with the

Caution with synonyms.

When is a newspaper article that 242 MPs who voted for a bill, and 160 MPs were against, then that’s annoying. Parliamentarians, as already Walther von La Roche, is a term known, as a variant of deputy excited this term but for a fraction of a second doubt. Not change, only repetition creates comprehensibility. Key messages and individual items may be repeated – and not just on the radio. For how relevant a website in relation to a search, search engines recognize also how often the keyword is written on the website.

Use related words.

Too many synonyms might be harmful, both for human understanding and for ranking in Google.

However, the emphasis is on LSI because of synonyms and topic related terms you should not do without. In other words if the top 10 paages ranked for a competitive keyword all use the same or similar words – then you shoulod have those words too.

Firstly, because the unnatural accumulation of keywords recognized by the anti-spam filters and interpreted as an attempt at manipulation, on the other hand, because search engine optimizers assume today that a search engine pays attention to semantically related words, probably also in the ranking.

The corresponding technique is called Latent Semantic Indexing. Thus, twines about a site about recipes better if there are also related terms such as pan, pot or preparation. Search engine optimizers recommend an optimum keyword density of three to four percent.

The recommendation applies to the entire text content, including the text in the additional link lists, etc. Trust your natural sense of language. Repeat if you have the impression that it makes your text more understandable.

Use synonyms, if you have the impression that he acts otherwise dull and contrived. The most optimized text is in the long run, a text, you are not even reading that it is search engine optimized. Stay human!

Be easily found using search engine optimized writing

Be creative and write good (not bad or ugly)

Metaphors can make a text incisively and vividly. But it also brings nothing journalistic, to say the ship of the desert on a camel. In journalism, the forcefulness and clarity information should come from the reproduction of reality through narrative, description and report – not worn metaphors. If the child has fallen into the well, and you’re waiting until it fizzled or the ravages of time, the tears dried, the metaphors language is not merely thoroughly gone wrong, and they provoked beyond misunderstandings and thus refers to the wrong direction.

Even less than journalism is a literary art form, the Web is a journalistic mass media. The principle of reading incentive does not work the same way as in the newspaper on the web. The network technology increases the Misleading.

Anyone looking for garden shears at Google, says the garden tools and not saving measures in politics. The number of readers who like irony, or even recognize, is always smaller than journalists want. Name the things just by name! The more specific the better. This is especially true for link text. Search engines go as well as users expect that these words were carefully chosen as an indication or description.

The overuse of link texts with “here” or “click here” should be avoided.

Good design

Any medium that deal with writing, uses design elements in order to structure the information that needs to convey it into units. The readers recognize this emphasis intuitive for ordinary and assign them a meaning. The deliberate optical breakdown is next to the most common words, many verbs and sentence structure, the linear fourth column in the course research.

A search engine recognizes well-structured texts and evaluate these texts and terms to be emphasized as well as terms in listings slightly higher than confusing lead deserts. As a rule of thumb for online texts is: at least two paragraphs per screen.

Write texts for readers not the computers analyzing your page!

“Make pages primarily for users, not for search engines.” So you can look it up in Google’s Webmaster Quality Guidelines. If you delve into the topic of search engine optimization will know that this recommendation is anything but empty.

At the beginning of many ranking updates are user surveys, which are then translated into algorithms.

Make Money Blogging in 2014 and Beyond: Earn Profits With Your BlogAmazon Image

Google experimented increasingly with human recommendations, either directly by the recommendations from social networks are included in the ranking, or indirectly, by the click and browsing behavior is evaluated.

The user-oriented text and website design pays off in any case. Because a page is confusing the users have left more quickly than he has come let alone recommend his contacts at Facebook, Twitter, Bing and Co.

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